![]() ![]() New and returning visitors: Having lots of new visitors isn’t always a positive sign.You can track goal completions in Google Analytics by setting up conversion tracking. The more effective your content, the more likely users are to take action. Goal completions: Each piece of content you publish should be nudging users down the funnel and towards a goal you’ve set, such as signing up for your email alerts or requesting a free quote. ![]() Having a lot of unique page views (aka unique visitors) with low time on page may indicate that you’re attracting the wrong audience, for example. Combined with other metrics like unique pageviews, it can show you gaps in your content strategy. Time on page: How long are users spending on your website? If they’re only staying for a few minutes, your content may not be engaging for them.A high bounce rate isn’t necessarily a bad thing (for instance, it naturally occurs for pages like “Contact Us”), but it’s something you should keep an eye on. This shows a number of things, such as whether your content is relevant to what they’re looking for or if your website is easy to navigate. Bounce rate: Your bounce rate indicates how many users leave your website after seeing just one page.Instead, you’ll need to factor in other content performance assessment metrics such as: In terms of content performance, no single metric – including pageviews – can tell you the full story. Once you have that data in one place, you can then use it to evaluate how effective your marketing campaigns are. Linking a Google Analytics account to your website will automatically pull data about everything that happens in it, including pageviews, unique pageviews, sessions, and users. These are all questions that can be answered by looking at your website’s traffic data, and one of the best tools for the job is Google Analytics. So why do you even need to understand what all of these metrics are? Because they all play an important role in assessing the performance of your website’s content.Īre people actually reading the articles you’re publishing? How long are they staying on your site? What pages are they most interested in? That’s why you need to learn how to interpret your GA pageview data in the context of other data points. However, there can be such a thing as too many pageviews, especially if they’re coming from bots or other automated processes rather than real human visitors. In most cases, pageviews are a good thing – they indicate that people are interested in your content and are engaging with your site. To get more meaningful insights, you need to contextualize pageviews with other GA metrics such as sessions, users and unique pageviews. ![]() It won’t tell you how many unique visitors saw that page or how many times someone viewed that page in one session. One thing to note is that pageviews only count the times a page is loaded in a browser. If someone visits your site and views three different pages, that would count as three pageviews. In plain terms, GA pageviews happen when a page on your site (e.g., the About page) is viewed or reloaded in a browser.
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